The Book
The book ‘Halal Business Management: A guide to achieving halal excellence’ published by Routledge in London shares the building blocks of professional halal business management. Halal business management starts with a first step: the intention of establishing halal excellence. It is good to realise that halal excellence is not an end state. Halal excellence is a process - a pursuit of excellence. This book presented best practices in halal business management, covering halal certification, halal supply chain management, halal branding and marketing, and halal risk and reputation management.
Endorsements
“Halal is beautifully simple, yet complicated at the same time. Professor Tieman’s skilled voice adds another vignette to the gestalt of this growing phenomenon”
Professor Jonathan A.J. Wilson, author of Halal Branding
“This book is written by an expert who understands the complexity of halal and has widely contributed to the subject through his previous publications. Halal Business Management offers a practical guide for organisations and professionals serving Muslim markets."
Professor Mohammad Hashim Kamali, Professor and Founding CEO, International Institute of Advanced Islamic Studies, Malaysia
“This publication is the first course outline for Halal Business Management to help decide whether or not to introduce Halal certification, and the best practices connected to it, into your business plan; or how to excel at it if you are already Halal certified. It also highlights the weak areas that need to be addressed, with emphasis on training throughout the organisation for end-to-end Halal assurance. I would suggest beginning with the Epilogue where you can read the overview of the course, and then decide your answer to the final question: Are you ready for Halal Excellence?”
Salama Evans, Managing Editor, HalalFocus.com
Table of contents
Foreword by Prof. Dr. Jonathan Wilson, author of Halal Branding
Prologue: A man with a mission
Part I: Halal certification
1 The world of halal
2 Halal assurance system
Part II: Halal supply chain management
3 The halal supply chain
4 Halal purchasing
5 Halal logistics and retailing
6 Halal clusters
Part III: Halal branding and marketing
7 Halal branding
8 Halal marketing
Part IV: Halal risk and reputation management
9 Halal risk management
10 Halal reputation management
Epilogue: A pursuit of excellence
Appendix 1: Halal Certification Information Checklist
Appendix 2: Halal Business Management Education
Appendix 3: Halal Reputation GAME
Where to buy the book - international
Where to buy the book - local
Share halal excellence with the world
Please contact us if you have any book enquiries.