Halal Business Management MasterClass

The halal business management MasterClass will provide you with the latest halal business management strategies, tactics and operational best practices to implement halal excellence in your organisation and supply chain network. This MasterClass will cover in-depth the topics of halal excellence, halal supply chain management, halal logistics and retailing, halal purchasing, halal branding, halal marketing, halal risk management, and halal reputation management. We offer these MasterClasses tailor-made for organisations as well as for the general public through universities in Indonesia and Malaysia (see 'events').

• Halal and the halal industry
• Halal excellence philosophy
• Halal assurance system
• Halal standards
• Steps in halal certification

• Foundation of halal supply chain management
• The halal supply chain model
• Synergy in halal supply chains
• Halal clusters, parks, and zones
• Halal blockchains

• The halal logistics service provider
• Halal supply chain management system OIC/SMIIC 17:2020 
• Halal logistics operations (transport, warehouse, terminal)
• Halal retailing and halal e-commerce

• Halal procurement maturity
• Halal procurement strategy
• Horizontal collaboration
• Halal purchasing process

• Halal trust
• Branding halal
• Halal brand equity assets
• Halal brand positioning

• Halal marketing strategy
• Halal services marketing
• Marketing mistakes
• Product positioning

• Halal risk management practices
• GAPs in halal supply chains
• Halal risk control
• Halal supply chain risk profile

• Halal reputation
• Coupling of brands and co-branding
• Halal crisis and case studies
• Halal reputation measurement
• Alignment

For enquiries to organise the halal business management MasterClass for your organisation or business association, please contact us.