Halal Business Management MasterClass

The halal business management MasterClass will provide you with the latest halal business management strategies, tactics and operational best practices to implement halal excellence in your organisation and supply chain network. This MasterClass will cover in-depth the topics of halal excellence, halal supply chain management, halal logistics and retailing, halal purchasing, halal branding, halal marketing, halal risk management, and halal reputation management. We offer these MasterClasses tailor-made for organisations as well as for the general public through universities in Indonesia and Malaysia (see 'events').

• Halal and the halal industry
• Halal excellence philosophy
• Halal assurance system
• Halal standards
• Steps in halal certification

• Foundation of halal supply chain management
• The halal supply chain model
• Synergy in halal supply chains
• Halal clusters, halal park 2.0, and halal ecosystems
• Halal blockchains

• The halal logistics service provider
• Halal supply chain management standards OIC/SMIIC 17:2020 / MS 2400:2019 (Malaysia)/ HAS 23000-5 (Indonesia)
• Halal logistics operations (transport, warehouse, terminal)
• Halal retailing and halal e-commerce

• Halal procurement maturity
• Halal procurement strategy
• Horizontal collaboration
• Halal purchasing process

• Halal trust
• Branding halal
• Halal brand equity assets
• Halal brand positioning

• Halal marketing strategy
• Halal services marketing
• Halal advertising and promotion
• Marketing mistakes

• Halal risk management practices
• Halal risk management concepts
• Halal risk management control
• Halal risk report

• Halal reputation
• Coupling of brands and co-branding
• Halal crisis and case studies
• Halal reputation measurement
• Alignment

For enquiries to organise the halal business management MasterClass for your organisation or business association, please contact us.